Oprah’s Audience Takes Home “Keynect”
A few months ago Microsoft pulled an Oprah by giving free Xbox 360 S consoles to members of the press who were at their E3 media briefing. A few months later, Oprah is pulling an Oprah by giving the members of her studio audience a free Xbox 360 and Kinect.
It looks like Microsoft has definitely found their target audience with this peripheral. That’s not a bad thing, but just look at the crowd go wild. They definitely don’t look like your typical Gears of War fans, but a motion tracking device that sits on your TV will do it. Either that, or now they realize they’ve just saved about $300 this Christmas.
I can’t can’t deny that it would be awesome to get the set for free, but I can’t see myself spending $150 on the peripheral and another $50 on Dance Central. That’s $200, and much more than I am willing to spend.
Still, this was a smart way to market the device: show it to the more “casual” gaming audience on Oprah, hand it out for free and make a whole lot of new fans. In addition to that, those watching the show are also intrigued now, but we’ll see how interested they are when they see the price.