Lightning From Final Fantasy XIII Is The New Face of Louis Vuitton
Louis Vuitton’s latest “hire” is Final Fantasy XIII’s main star Lightning, who is going to be the main model for their 2016 summer-spring collection. Read all the details here!
Famed company Louis Vuitton, one of the biggest brands in the world when it comes to premium handbags are set to introduce their new 2016 summer-spring line, named “Series 4”. Usually, this bit of news would never make it to a video games website such as this one, but there is a very special campaign going on to promote it which includes the presence of Lightning, the main hero and star of Square-Enix‘s Final Fantasy XIII. She has indeed gotten a new job, a modelling gig, and that is no joke.
The collaboration became a reality thanks to what the heroine represents for Louis. This campaign in between Louis-Vuitton and Final Fantasy personifies the values both brands share: the constant tendency to preserve the traditions while looking at the same time for the next big revolutionary idea in order to create products of the greatest quality.
Light is the perfect model to express the themes of the “Series 4”, and according to artistic director Nicolar Ghesquière, who is in charge of the feminine collections at Louis Vuitton explains it this way:
“Lightning is the perfect avatar for a global, heroic woman and for a world where social networks and communications are now seamlessly woven into our life. She is also the symbol of new pictorial processes. How can you create an image that goes beyond the classic principles of photography and design? Lightning heralds a new era of expression.”
On the Final Fantasy side of the deal, Lightning creator Tetsuya Nomura is extremely happy with this collaboration. Besides the extra promotion for the game, he considers the whole thing straight up an honor that one of his characters has received such an offer from a big name brand.
All in all, the fact that a character like Lightning is becoming the new face of a big brand’s collection such as Louis Vutton is nothing short of incredible. Will this be the beginning of a new tradition? Will we see Light in other collections? Will other Final Fantasy characters follow the trend? We aren’t sure of any of this, but Lightning herself sure has started things up.
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